ASOS Online Shop Review

I've decided to share my experience on various online shops, and I'll start with ASOS. I'll mention the good and bad, because then you hear about the online shop from someone who has tried it before.

Please note that the review beneath, is my own opinion, and doesn't necessarily reflect all ASOS' customer's opinion.

Website: ASOS.com
Sells: Designer clothes (RED Line), "the look for less" clothes - meaning clothes that has been seen on celebrities, and ASOS has produced something similar, accessories, shoes, and gifts.
Price: Varies, their RED line is "famous" for being cheaper than elsewhere, while some of their items are fairly expensive, and some are cheap. They have their "Sale" category, and there are always a lot of items available there.
Quality: Depends, IMO (in my opinion), the quality of ASOS-produced clothes is often disappointing me, because it looks fancy, but in the end it's often polyester or very thin silk. But, they also have decent quality clothes from e.g. other brands that they just sell.
Shipping: It cost either £5 if you buy little (e.g. two items or so), and a flat rate of £12 for orders with more items.

I have been a customer at ASOS for about 2 years, and I must say I've had mixed experiences. When I first ordered from them, I was amazed by the super quick delivery (it cost me £12), but it was worth it because it came within a couple of days. I will however also mention that I've been disappointed several times by the terrible quality. I looked at pictures and it all looked great, but when I received the item it was very thin.

I was so satisfied with ASOS that I ordered again within 2 weeks. But then for a period I didn't shop online, but less than a year ago, I ordered again and from that moment I experienced terrible customer service.

Experience no 1. I placed an order with my sister & friend, and when they tried to deliver it here in Denmark none of us were home, so their courier company "GLS" sent a letter asking us to either choose another address or agree on a day where someone would be home. So we decided to move the address, and my friend and I were home the whole day from 8 AM - 5.30 PM. But I never received my package, I called them around 3 PM and she informed me that the package was in the truck and they would deliver it later. - But they still didn't.

So next day I called them again and she told me the package was attempted delivered at around 8.30 AM and now I would have to pick it up in a city that was 1 hour by train away from my home. I was so angry I never picked up the package, so GLS mailed it back to ASOS and after much struggle, they gave me back my money.

Experience no 2. I gave them another chance about 1 month later, and I waited for my package for almost two weeks, then I contacted ASOS by mail, and after many e-mails, the lady told me they had lost the package. So I didn't receive any items there.

But last week, I tried my luck again, and ordered three items. I received it after approx. 1 week and luckily all the items were intact.

Good features on the website:

• The pictures are quite clear and they zoom in on small details.
• On some of the items, they have models modelling them on the runway, so you see it on an actual person - this gives you the opportunity to see small details and e.g. whether the material is thin.
• You can cancel your order within the first hour after the order has been placed.

Missing features on the website:

• They don't provide a direct number for you to call them in case of missing order, or the like. They only have e-mail.
• They don't have the runway video on items from their RED line.
• You have to mail them to get the track & trace number - they don't automatically provide it for you.

Overall I'll give it 5 out of 10 because of their (often) great design, for their RED line (that I'm crazy about), but not more because of relatively poor customer service and terrible courier company - in Denmark. The prices are IMO quite high considering the polyester material.